audiotechture

Home

Acoustic design

Projects

On sound

About us

Press

Bergh's School of Communication is one of the premiere advertising educations in Sweden. For a group of graduates' degree exhibition in 2008 Audiotechture created three signature sound design for the student's ICA bank pitch.

     1. An interactive four channel installation triggered from a surveillance camera made sure the arriving guests were greeted by phrases like, "Hey there, so nice of you to show up”, “You're most welcome, please enter” and so on, played through loudspeakers by the school entrance.

     2. In a corridor adjacent to the exhibition space a motion tracking device triggered the sound of a person giggling when visitors passed.

     3. The main exhibition was an installation in which a female voice read an advertising message for ICA Bank out loud to make visitors take notice of the then newly founded bank. The setting was a park bench in a birch grove.


Berghs School of Communication